Our philosophy

The key to prescribing excellence is independence.

Why?

Medicines need to be used rationally. This is because as well as benefits, they can cause harm to the animals they are used to treat, to the people handling them and to the environment. 

But it's hard to find information that gives vets the full facts about the harms as well as the benefits, and how different treatment options compare, which is crucial if vets want to make decisions in the best interests of animals and their owners rather than pharmaceutical companies and their shareholders.

Vets are not as well served as doctors in having access to a wide range of high-quality prescribing information so they don't have what they need to balance out the weight of promotion.

Companies are great at talking about the benefits of their products but they don't like them to be compared with alternatives and they don't want to draw attention to any disadvantages.

Keeping up-to-date on medicines is as important as having good prescribing information but it's also hard to find CPD resources on medicines that are not directly from, or sponsored by, the pharmaceutical industry. 

Our purpose is to provide vets with high-quality, independent, comparative information they won't find elsewhere. However, it costs money to do this. We are a small, self-funded company of two dedicated full-timers (Andrea Tarr and Carl Russell), together with a team of regular and occasional writers, editors, reviewers, verifiers and proofreaders, who support our rigorous editorial process.

We are absolutely passionate about independent information and empowering vets by giving them what they need to make rational decisions about medicines.

Our business model isn’t based on adverts or sponsorship. As a subscription-based service, our customers are the people who want our information. We don't court advertisers or sponsors and wouldn't want to anyway because that would compromise our independence and trustworthiness.

A happy side effect of this is that there are no adverts, banners or pop-ups to distract subscribers from our high-quality content and CPD.

The key to prescribing excellence is independence with https://cpd.veterinaryprescriber.org